Pokémon Go: Is it keeping you broke?
As of July 20th, Pokémon Go has been downloaded 30 million times and has earned an estimated $35 million in revenue from these downloads. In the U.S. alone, iPhone users are spending an average of $1.6 million per-day on in-app purchases!
“Less than a week after launch,” says Inc.com, “this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users.”
Without a doubt, Pokémon Go has exploded into the mobile game market and is doing gangbusters. It’s already the most successful mobile game app in history and it’s just getting started.
Reportedly, Pokémon Go users are experiencing a huge surge in physical activity per day, specifically walking. Pokémon Go players are getting off their butts and walking around. This is because the game forces you to if you really want to catch more Pokémon, get more power ups and balls, and other goodies used to increase your level in the game. This is absolutely a good thing. Heck, anything that gets people to be more active and get more exercise is probably a good thing.
But here’s my thing. How much time are people choosing to spend playing Pokémon Go that they could spend instead to improve their life? I’ve heard of one person who claims to be too busy to work on a project to bring in more money and yet this same person complains about being broke. But they’re playing Pokémon Go. How does that work, exactly? Anyone who watches two or three hours of television each day and then complains about being broke has no right to complain about being broke.
I think games are great entertainment and I’m not suggesting everybody stop playing games or stop playing Pokémon Go. I’m just saying that anyone who has time to play a game app on their phone for more than 15 minutes a day can probably find the time to read a book. Or, heck, they could listen to an audiobook on their phone with the Audible app! It doesn’t take much time to work on improving your finances, developing your leadership ability, improving your communication skills, take an online college class, etc.
Take a look at how you’re spending your time. Then consider, could you spend any of that time more productively? If you’re happy exactly where you are, that’s great. This isn’t for you. But if you’re like me and thinking, “I need to make some adjustments in my life,” but spending hours a day on fruitless entertainment, then it might be time to reassess how you’re spending your time.
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To download a free chapter from my book, Beat the Curve, with Brian Tracy, go to http://marktarsenault.com/freebtc.